About us

attio experts who speak business first.

We're a UK CRM consultancy that has built business solutions for SMEs for over a decade. With attio we can help you model a solution aligned with how your business actually works.

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Our story

Consulting that starts with your business, not the software.

zedConsulting was founded in 2018 to help UK SMEs get more from CRM. Since then we have delivered over 150 implementations across commercial, not-for-profit and public sector clients.

We are vendor agnostic. That means honest, unbiased advice - not a sales pitch. We also offer flexible and fully managed support service to ensure your applications are always fit for purpose. Aside from attio, we also work with Zoho, monday.com, HubSpot, Salesforce, Pipedrive and more.

So why attio? Most CRMs force your business into leads, contacts and deals. If your world doesn't look like that, you have to pretend it does. attio lets you model your data your way. That is why we built a practice around it.

Every consultant on your project has done this work many times before. And you see everything we propose before you spend a penny.

Why us

Principles our clients feel.

Not values on a wall. These are the six things clients tell us make the difference.

01

Deep CRM experience

A hundred-plus builds and migrations. We know which design decisions you'll regret in year two, because we've watched them play out.

02

Big 4 thinking, SME pricing

Structured discovery and delivery discipline from consultants with enterprise backgrounds, without the layers of people you'd be paying for.

03

Cross-sector experience

We've modelled compliance regimes, construction pipelines, membership renewals and grant programmes. Unusual is normal here.

04

Business solutions, not just IT

We start from revenue, risk and reporting. The configuration is the easy bit once the thinking is right.

05

Agile delivery

Working software every couple of weeks, steered by you. No twelve-week silence followed by a reveal nobody wanted.

06

Flexible, on-demand pricing

Pre-purchased service hours, drawn down as work is done, tracked in real time. Scale up or pause without renegotiating.

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CRM and business-system solutions delivered for UK SMEs.

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Client retention: they stay with us long after go-live.

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Average reduction in manual admin time.

0wks

Typical time to first measurable value.

Accredited Expert

Accredited attio Experts.

Accreditation isn't a badge for its own sake: it's the difference between a consultant learning on your project and one with a direct line to the people building the platform.

A direct line to attio

Expert programme support channels and roadmap visibility, so we're not guessing what's coming.

Licensing handled properly

We advise on the right plan and seat count for where you are, not the biggest one.

Accountable delivery

A UK company, ICO registered, with a name and an address you can hold to account.

Client feedback

What our clients say...

From our wider CRM practice at zedConsulting. Different platforms, same consultants, same standard of work.

"From the outset they took the time to really listen and understand our specific requirements, and the end result is a system that fits our needs perfectly."
Simon BakerCEO, Baker & Associates
"Their team quickly grasped the complexities of our environment and played a key role in unlocking process potential. Their expertise and support have been outstanding."
Alaster PurchaseCEO, National Security Inspectorate
"Extremely knowledgeable and expert in their area of work. They helped us build and move CRM systems, which has saved our team a huge amount of time. Cannot recommend enough."
Abby CahillFinance & Operations Director, Cahill Renewables

Let's talk about your business.

Thirty minutes with a certified consultant. We'll tell you what we'd do, what it would cost, and whether it's worth doing at all.

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